In the rush to gain a competitive advantage in a deep recession, airlines have continued to invest in expensive tv ads to highlights their brands’ unique selling points . It is interesting to note that unlike the socially media driven or email campaigns there is absolutely no mention of destinations.Or price.
British Airways – To Fly . To Serve campaign highlights its long tradition as a British carrier.
Spanair gives passengers on a flight a tailored Christmas present.
Air New Zealand show their take on safety.
Easyjet promote the trendiness of their brand.